MOBILE FIRST REDESIGN
CASE STUDY 2025
the Street Dog Coalition
Non-Profit website redesign to enhance clarity, emotional resonance, and conversion for volunteers and donors.
project brief
The Street Dog Coalition is a nonprofit providing free veterinary care and support for unhoused individuals and their pets.
This project aimed to redesign the website to improve clarity, emotional impact, and conversion for volunteers and donors. The new design simplifies navigation, highlights the mission through storytelling and visuals, and strengthens engagement through optimized UX flows.
MY ROLE & TEAM
UX team collaborator and UI Design Lead. Team of 3 designers.
SCOPE
Non-profit website redesign to improve usability and engagement
TIMELINE
3 Weeks
Concept to delivery.
User Research Deck
ROBOTO
BOLD // REGULAR
GIVING & RECEIVING HELP JUST GOT EASIER
KEY FEATURES
User-Friendly Navigation
Engaging Visual Content
Prominent Donation Options
Responsive and Dynamic Event Pages
Final product
