Case Study
Ferry Ticket Booking: End-to-End Redesign
A generative research study into why booking a ferry felt harder than it should — redesigning the mobile experience around a fixed third-party reservation system.
Reilly Sullivan
Digital Product Designer
UX UI Specialist
UX UI Specialist
I turn research and stakeholder insight into design decisions that hold up, not just look good. My background in visual communication keeps that work grounded and aimed at real business outcomes. I want to keep pushing that further, contributing not just to individual screens but to the bigger systems and decisions behind them.
Projects
Case Study
Case Study
Street Dog Coalition
Transforming the SDC nonprofit website with a modern, responsive design that guides users toward key goals: making donations, finding volunteer opportunities, and accessing pet health resources through one streamlined experience.
Case Study
Omakase Art Collective
Transforming Omakase Art Collective's brand design and digital presence with refined brand identity, sophisticated UI/UX design, and robust web development. Including silent bidding extension for live events.
Case Study
U.S. Fish & Wildlife Service
Enhancing USFWS digital presence with a clean modern aesthetic and an easy to navigate web flow.
Essay
The Illusion of Clean Data
What a 326-item pet insurance dropdown reveals about the limits of alphabetical order — with an interactive demo comparing native dropdown, search, and guided triage.
Coming Soon
Groundbreaking Coffee
Creating a seamless online experience that combines the warmth of the great outdoors with intuitive ordering, streamlined navigation, and modern convenience.